ADLAND
Dir. TVTV, 1974
USA, 58 min.

Preceded by Antonio Muntadas’s SLOGANS (1987, 8 min.)

WEDNESDAY, APRIL 8 – 8 PM (Introduced by EAI’s Distribution Director Rebecca Cleman!)
FRIDAY, APRIL 17 – 10 PM
MONDAY, APRIL 27 – 7:30 PM

Goodbye Don, Peggy, and your 1960s milieu! To send off Mad Men in its final season, ​​Electronic Arts Intermix (EAI) and Spectacle Theater offer a glimpse of advertising destiny, through the Portapak lens of subversive video collective TVTV’s ADLAND (1974). Focusing on the creative labor of Madison Avenue, TVTV (Top Value Television) captured memorable behind-the-scenes footage of commercial shoots for McDonald’s and Dressel’s Frozen Birthday Cakes, and interviews with some wily 1970s admen, including George Lois and Jerry Della Femina. The screening will be accompanied by a jump even further into the late 1980s, with artist Muntadas’ SLOGANS (1987), a literal and metaphorical deconstruction of advertising slogans. That irritating pusher Harry Crane was right: computers and televisions changed everything.

With special thanks to Antonio Muntadas and Allen Rucker, TVTV.